Clothing and textiles derived from bamboo must be labelled as rayon or viscose to counter a widely held but mistaken perception that the fabric is environmentally friendly, the Competition Bureau has ruled.
The bureau announced last week that labels and advertising have been corrected on 450,000 textile items, as well as on 250 websites that sell clothing and textile products.
The changes came after an investigation in the U.S. and Canada found that rayon derived from bamboo was no more natural or environmentally friendly than rayon derived from oak and beech trees.

Bamboo textiles no more ‘natural’ than rayonCBC News